Why coaching is important?

Let’s talk about coaching. Coaching is great!

But why do people need coaches?

I want to ask you a question: Why do you use a fork and a knife while eating?

Is this natural?
Natural is to eat food using your bare hands. So why use a fork and a knife?

I ask this question to a friend of mine and she answered while laughing: We did this because we’re humans. Because we’re civilized people.

Well, that’s partially wrong!

The fact is that we use the fork and the knife for two main reasons: the first one is that we want to keep our food clean, the second one is that we want to keep our hands clean. So by using these tools when eating, we ensure a better life.

The same thing is with coaching. Coaching is not psychotherapy. Coaching clients are in good mental condition. They don’t need a psychologist. So why are they choosing to pay a lot of money to work with a coach? For the same reasons, they are using a fork and a knife during lunch. To ensure a better quality of their lives.

In fact, every healthy individual can take care of his thoughts and emotions in a way or another, and live a normal life. But working with a coach turns them become extraordinary.

That’s the beauty of life coaching!

Now, after you eat for a long period using the fork and knife, are you ready to come back to the beginning and start eating with your bare hands? No! You don’t like this idea. So, most of the clients starting the traditional coaching journey, get used to a coach or have a coach.

And that’s not good for them. They become dependent on coaching, but they don’t know how to coach themselves. That’s why I am not a big fan of the traditional, non-directive, client-centered coaching style.

Instead of it, I discovered the power of directive, experience-centered coaching. During this type of coaching journey, the client shares the experience and the coach provides him with the right tools to understand how to handle the situation. It’s an experience—feedback training, so at the end of the coaching program, the client becomes emotionally independent. He gained the right tools and now he became his own coach.

Some friends of mine, coaches, and therapists, are no longer friends, nowadays… It all started when I published my latest book, “Get rid of your therapist!!!” They said I’m against our profession.

I say “Hell, no!” I’m really enjoying my work. But we shall never forget that our main purpose is to help our clients. And we can do this by turning them into emotionally independent humans.